Connectors
Microsoft Ads
Connect Microsoft Ads to Google Sheets or Looker Studio
Two Minute Reports' Microsoft Ads connector lets you access and analyze your data directly in Google Sheets or Looker Studio. Build custom reports, monitor key metrics, and make data-driven decisions - all without writing any code.
What you can report on
- Campaign, ad group, and keyword performance on Bing
- Impressions, clicks, CTR, and average CPC
- Conversions, conversion rate, and cost per conversion
- Audience targeting and demographic breakdowns
- Impression share and competitive auction insights
Prerequisites
- A Microsoft Advertising (Bing Ads) account
- Viewer access or higher on the account(s) you want to report on
How to create a connection
- Go to https://hub.twominutereports.com/connections
- Click New Connection to create a connection
- Select Microsoft Ads from the list of available connectors
- Name the connection and authorize with your account credentials
After creating a connection:
- Enable the accounts you want to use from the available options
Important: Only enabled accounts can fetch data and count toward your plan usage. You can enable or disable accounts at any time in the hub to manage your plan usage efficiently.
How to get Microsoft Ads data into your reports
To pull Microsoft Ads data into Google Sheets:
- In the TMR sidebar, go to Data Queries and click Add
- Select the accounts you want to analyze (can select multiple)
- Choose your metrics and dimensions from available options
- Select the date range for your analysis
- Configure sorting and filtering options as needed
- Click Run Query to populate the data into Google Sheets
To pull Microsoft Ads data into Looker Studio:
- Click Open in Looker Studio, then click + Create Report.
- A query config panel will appear. Do one of the following:
Already have a query config? Select it from the dropdown and skip to step 3.
Creating a new query config: Enter a name, select the accounts you want to include from the dropdown, then click Save.
- Choose Create report from scratch to build a custom report, or select one of the pre-built templates to get started quickly.
- In the Looker Studio connector panel, select your team and choose the required query config from the dropdown. Click Connect in the top-right corner.
- You'll land on the Looker Studio dashboard. Drag and drop the available Microsoft Ads metrics and dimensions onto your canvas to start analyzing your data.
