What is Two Minute Reports?
Two Minute Reports (TMR) is a reporting tool that connects your marketing, advertising, e-commerce, and analytics data sources directly to Google Sheets and Looker Studio - without writing a single line of code.
Instead of manually exporting data from each platform and copy-pasting into spreadsheets, TMR lets you define what data you want, and pulls it automatically on a schedule you set.
What TMR does
- Pulls data from 30+ sources including Google Ads, Facebook Ads, GA4, Shopify, HubSpot, and more
- Delivers it to your destination - Google Sheets or Looker Studio - where you already work
- Keeps it fresh with scheduled auto-refreshes (hourly, daily, weekly, or monthly)
- Supports multi-account reporting - connect and query multiple accounts per connector simultaneously
- Requires no code - configure connections, queries, and schedules from a simple sidebar or portal
The two destinations
TMR supports two reporting destinations. You choose one when you sign up - it is included in your base plan at no extra cost. You can add the second destination later as an add-on.
| Destination | Best for |
|---|---|
| Google Sheets | Custom dashboards, pivot tables, formulas, and spreadsheet-first workflows |
| Looker Studio | Interactive visual reports, client-facing dashboards, and data blending |
See Choosing Your Destination for a full comparison.
The connector ecosystem
TMR connects to 30+ sources across advertising, e-commerce, SEO, social media, CRM, email, and databases:
| Category | Connectors |
|---|---|
| Advertising (PPC) | Amazon Ads, Apple Search Ads, Facebook Ads, Google Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, X Ads |
| E-commerce | Amazon Seller, Shopify, WooCommerce |
| Web Analytics | Google Analytics, Google Analytics 4 |
| SEO | Google My Business, Google Search Console, Google Trends, Page Speed Insights |
| Social Media | Facebook Insights, Instagram Insights, LinkedIn Pages, YouTube Analytics |
| CRM | HubSpot |
| Klaviyo | |
| Database | Firebase Cloud Firestore, MariaDB, MySQL, PostgreSQL |
| Other | API Bridge, ChatGPT |
Browse the full Connectors section for setup guides for each source.
How it works
TMR organises your work into three core concepts:
- Connections - Authenticate your data source accounts (e.g. your Google Ads account, your Shopify store). A connection links a connector to a specific account.
- Queries - Define what data to pull: which account, date range, metrics, and dimensions. Each query maps to a sheet tab (Sheets) or a data source (Looker Studio).
- Schedules (Basic plan and above) - Set queries to refresh automatically so your reports always show current data.
Next Steps
- Choose your destination — decide between Google Sheets and Looker Studio
- Quick Start — connect your first source and pull a report in minutes
- Browse connectors — explore all 30+ available data sources